ARE YOU TELLING THE STORY YOUR AUDIENCE WANTS TO HEAR?

Turn your business into a loved brand in one day*!
(*and some pre-work) 
 

BLOCKBUSTER BRAND WORKSHOPS

All the stories your business needs to succeed in one day

START STORYSELLING

ATTRACT

Learn how to attract attention, investors, and customers, stand out from your competitors and engage your audience, just like Hollywood.

CREATE

It’s your business, you should create your story. Greg is there, guiding and helping, making sure you tell the strongest one.

CONNECT

By being less rational and more emotional, all kinds of businesses - from start-ups to global icons - are enjoying blockbuster results.

2025 SCHEDULE

 New York Friday, 21 November
London Friday, 28 November
Los Angeles Friday, 5 December
Singapore Tuesday, 9 December
 Sydney Friday, 12 December
Brisbane Tuesday, 16 December

BLOCKBUSTER BRAND WORKSHOP

 What's involved

Pre-Workshop

Hollywood uses the set-up to deliver a better payoff. It’s all about helping you “see” the story you’re going to tell. Pre-work is required so we can create the foundations which move you from a business to a brand.

Once you sign up, we’ll get you the Greg’s book “Creating a Blockbuster Brand” and you can start completing these workbook chapters:
GENRE — The Space You Play In
ENEMY & SUPERPOWER — Point of Difference
QUEST — Why You Matter To Your Customer
TAGLINE — Your Shortest Story
TONE — Tone of Voice (just your three personality traits)
CONTROLLING IDEA — Customer Value Proposition
SYNOPSIS — Brand Benefit Summary
LOVE STORY — Main Story
BACKSTORY — About Us
LOGLINE - Elevator Pitch

One week before the workshop:
You send back to us the work you’ve done. This will help Greg better understand your business. Don’t labour over the finished results, we’ll do them in the session in your new Tone of Voice.

WORKSHOP

You arrive prepared; and this is where it all gets real.
Today we create the stories that businesses need the most and make the biggest difference to sales.
All done in your new tone of voice that Greg creates for you, then together we’ll refine all your stories:

GENRE, ENEMY & SUPERPOWER, LOGLINE, QUEST, TAGLINE, TONE, TONE, CONTROLLING IDEA, SYNOPSIS, LOVE STORY, BACKSTORY, LOGLINE

Plus:
YOU'RE THE STUDIO — AI integration
HERO’S JOURNEY — Website Homepage

 

SUITS ANY BUSINESS THAT WANTS TO...

  • Rewrite their messaging and website more effectively, more engagingly

  • Spend time with their key team creating something truly meaningful

  •  Create a whole new way for how the world to sees their business

  •  Walk away with powerful new stories to use straight away

  •  Have the same outputs as the world’s biggest brands, for a fraction of the price

COUNT ME IN!

NEXT LISBON WORKSHOP STARTS IN

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Special Offer for Global Australians

ÂŁ4,375

ÂŁ3,500

PER COMPANY

(up to 4 people)

REGISTER NOW

Your Registration Includes:

  • Book: “Creating A Blockbuster Brand” by Greg Logan
  • ‘Hands-on’ brand messaging and feedback from Greg
  • Greg creates your tone of voice and more
  • Connect with other amazing businesses in your city
  • Basic catering included
  • Invitation to end of day drinks (cash bar)
  • Communications you can immediately implement

This isn’t for everyone. Literally. We cap the room. Get in early.

Greg Logan

For 35 years Greg has been helping the world’s biggest brands tell a stronger story. 

His clients include Adobe, Capgemini, Google, Hilton, Qantas, Subaru, Sunglass Hut and Virgin.

He’s a rare writer to have won global awards across advertising, TV and film. 

He has brought these worlds together with his company Narrativity, creating a unique and successful messaging framework for businesses big and small.

Brands who’ve been through it, in their own words:

 

"Sorry for crying… but this is always what I knew my business would be but I could never express it."

 

 

"F*** YEAH!!! We sound amazing."

 

 

"Greg has a crazy ability to instantly find the magic in our business and articulate it so well."

 

 

"We have always struggled to find our voice, we found it."

 

 

"Greg comes with a black belt in his skill and the heart of a fairy godmother to help."

 

 

"I couldn’t put a price on the value we received."

 

Still in doubt?

The team can call or message you to see if it's a good fit.

Or send us an email to [email protected]