BLOCKBUSTER BRAND WORKSHOPS
All the stories your business needs to succeed in one day
ATTRACT
Learn how to attract attention, investors, and customers, stand out from your competitors and engage your audience, just like Hollywood.
CREATE
It’s your business, you should create your story. Greg is there, guiding and helping, making sure you tell the strongest one.
CONNECT
By being less rational and more emotional, all kinds of businesses - from start-ups to global icons - are enjoying blockbuster results.
2026 SCHEDULE
Sydney 5 February (Thu)
Singapore 11 February (Wed)
Brisbane February 2026 TBC
Workshops run by world storytelling expert, Greg Logan, author of 'Creating a Blockbuster Brand'.
BLOCKBUSTER BRAND WORKSHOP
What's involved
PRE-WORKSHOP
Hollywood uses the set-up to deliver a better payoff. It’s all about helping you “see” the story you’re going to tell. Once you sign up, we’ll get you Greg’s book “Creating a Blockbuster Brand” so you can start getting prepared. There’ll be a tiny bit of homework to do for you to send back to Greg before the workshop.
WORKSHOP
This is where it all gets real.
Today we create the stories that businesses need the most and make the biggest difference to sales.
All done in your new tone of voice that Greg creates for you, then together we’ll create all your stories:
GENRE — The Space You Play In
ENEMY & SUPERPOWER — Point of Difference
QUEST — Why You Matter To Your Customer
TAGLINE — Your Shortest Story
TONE — Tone of Voice
CONTROLLING IDEA — Customer Value Proposition
SYNOPSIS — Brand Benefit Summary
LOVE STORY — Main Story
BACKSTORY — About Us
LOGLINE - Elevator Pitch
Plus:
YOU'RE THE STUDIO — AI integration
HERO’S JOURNEY — Website Homepage
POST-WORKSHOP
Send all your finished stories to Greg, and he’ll put any finishing touches that will help make them ‘sing’. It’ll be the best your business has ever sounded.
Happy Holidays Offer
Australia
AUD $4,950
AUD $2,475
Per Company
(up to 3 People)
Sydney: 5 February (Thu)
Brisbane: February 2026 TBA
Singapore
US $4,450
US$ 2,225
Per Company
(up to 3 People)
Singapore: 11 February (Wed)
Your Registration Includes:
- Book: “Creating A Blockbuster Brand” by Greg Logan
- ‘Hands-on’ brand messaging and feedback from Greg
- Greg creates your tone of voice and more
- Connect with other amazing businesses in your city
- Basic catering included
- Invitation to end of day drinks (cash bar)
- Communications you can immediately implement
This isn’t for everyone. Literally. We cap the room. Get in early.
Greg Logan
For 35 years Greg has been helping the world’s biggest brands tell a stronger story.
His clients include Adobe, Capgemini, Google, Lendlease, Macquarie Group, Qantas, Subaru, Sunglass Hut, and Virgin.
He’s a rare writer to have won global awards across advertising, TV and film.
He has brought these worlds together with his company Narrativity, creating a unique and successful messaging framework for businesses big and small.
A global Australian himself, he’s helped many great Aussie and Kiwi brands kick some serious butt around the world!
Brands who’ve been through it,
in their own words:
"Sorry for crying… but this is always what I knew my business would be but I could never express it."
"F*** YEAH!!! We sound amazing."
"Greg has a crazy ability to instantly find the magic in our business and articulate it so well."
"We have always struggled to find our voice, we found it."
"Greg comes with a black belt in his skill and the heart of a fairy godmother to help."
"I couldn’t put a price on the value we received."
Still in doubt?
See our FAQ here, or have our team call or message you to see if it's a good fit.
Or send us an email to [email protected]