ARE YOU TELLING THE STORY YOUR AUDIENCE WANTS TO HEAR?
Turn your business into a loved brand in one weekend!
NARRATIVITY STORY LAB WORKSHOP
10 businesses | 2.5 days | All the stories your business needs to succeed
START STORYSELLING
IMPROVE YOUR STORY
Learn how to attract attention, investors, and customers, stand out from your competitors and engage your audience, just like Hollywood.
OWN YOUR STORY
It’s your business, you should create your story. Greg is there, guiding and helping, making sure you tell the strongest one.
THE BEST STORY WINS
By being less rational and more emotional, all kinds of businesses - from start-ups to global icons - are enjoying blockbuster results.
STORY LAB WORKSHOP, DAY BY DAY
FRIDAY 9am - 5pm
THE SET UP
Hollywood uses the set-up to deliver a better payoff. It’s all about helping you “see” the story you’re going to tell.
Today we create the foundations that move you from a business to a brand.
GENRE:
The Space You Play In
ENEMY & SUPERPOWER:
Point of Difference
QUEST:
Customer Mission
TAGLINE:
Slogan
TONE:
Tone of Voice
SATURDAY 9am - 5pm
THE STORIES
This is where it all gets real. Today we create the stories that businesses need the most and make the biggest difference to sales. All done in your new tone of voice.
CONTROLLING IDEA:
SYNOPSIS:
LOVE STORY:
BACKSTORY:
SUNDAY 9am - 12.30pm
THE SELL
You’ve seen your stories. You’ve written your stories. Now you need to sell them.
Cause a good story untold is a good product unsold.
LOGLINE:
HERO‘S JOURNEY:
SUITS ANY BUSINESS THAT WANTS TO...
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Rewrite their messaging and website more effectively, more engagingly
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Spend time with their key team creating something truly meaningful
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Create a whole new way for how the world to sees their business
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Walk away with powerful new stories to use straight away
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Have the same outputs as the world’s biggest brands, for a fraction of the price
Greg Logan
For 35 years Greg has been helping the world’s biggest brands tell a stronger story.
His clients include Adobe, Capgemini, Google, Hilton, Qantas, Subaru, Sunglass Hut and Virgin.
He’s a rare writer to have won global awards across advertising, TV and film.
He has brought these worlds together with his company Narrativity, creating a unique and successful messaging framework for businesses big and small.
CURRENT 2024 SCHEDULE
Lisbon June 07/08/09
London June 21/22/23
Amsterdam June 28/29/30
Los Angeles July 19/20/21
Singapore August 16/17/18
Auckland August 30/31/01
Sydney September 19/20/21
Melbourne October 3/4/5
Brisbane October 17/18/19
NEXT LISBON WORKSHOP STARTS IN
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WHAT PARTICIPANTS SAY
"IT LITERALLY CHANGED MY LIFE"
"I was in a pretty bad way when I met Greg at his Story Lab Workshop. I’d been pitching my start-up for years, I was losing confidence and a long way away from the funding we needed. It came down to the story I was telling- or not telling. In just a few days I was a different person, I just knew we were going to succeed because investors could finally see the benefit. With my new stories, I gained confidence and quickly raised the money. Showcase is now live and thriving. And all the stories we created together really cut-through with our customers. Those few days with Greg literally changed my life."
~ Dave Yeager, Founder of Showcase
"Sorry for crying… but this is always what I knew my business would be but I could never express it."
"F*** YEAH!!! We sound amazing."
"Greg has a crazy ability to instantly find the magic in our business and articulate it so well."
"We have always struggled to find our voice, we found it."
"Greg comes with a black belt in his skill and the heart of a fairy godmother to help."
"I couldn’t put a price on the value we received."
Your Registration Includes:
- 2.5 days of workshop
- Feedback from Greg for your company
- Narrativity Workbook with examples
- Welcome & Networking function
- Basic catering included
- Communications you can immediately implement
Hurry, only 10 companies per workshop
Still in doubt?
Greg can call you to see if it's a good fit
Or send us an email to [email protected]